CONTEST RULES

Any advertising or theatre manager at whose the- atre “Navy Blues” will be playing on or before December Ist, 1941, is eligible to participate.

This contest is open to theatres in the United States and Canada.

Thirteen cash prizes totalling $700.00 will be awarded for the thirteen best promotions of West- more’s Foundation Cream effected in conjunction with the exploitation of Warner Bros.’ “Navy Blues.” The prizes are:

Firat Prine 30 Se $300.00 Second Prize *. 60600... 200.00 Thire Prine... 2 es 100.00 10 additional prizes of... 10.00 each

Judges will be: Maurice Kann, “Boxoffice”; Charles Lewis, “Showmen’s Trade Review”; Jay Emanual, “The Exhibitor’; A-Mike Vogel, “Motion Picture Herald”; John C. Flinn, “Variety”; Jack Alicoate, “Film Daily.” Decisions of the judges shall be final.

Prizes will be awarded solely on the merits of the

promotion campaign, without regard to size of the- atre or city.

Duplicate prizes will be awarded in event of ties. Contest ends at midnight, December Ist, 1941.

All material submitted should be placed in a book and clearly described or explained. Campaign books will not be returned and no responsibility is assumed for entries.

All entries must be postmarked no later than mid- night, December Ist, 1941.

Entries must be sent to “Navy Blues - Westmore” Contest Editor, 321 West 44th Street, New York City.

WESTMORE COSMETICS offers $700.00 in cash prizes to the thirteen advertising or theatre managers who put over the best local promotions for WESTMORE FOUNDATION CREAM in conjunction with the ex- ploitation of Warner Bros.’ “NAVY BLUES”!

All entries will be judged strictly on their merits for orig- inality, scope and intensity of coverage in the promo- tion of Westmore’s Foundation Cream as part of your campaign for “Navy Blues.” You can’t lose — for this big tie-up means extra interest for your showing!

Take full advantage of the campaign material provided (see opposite page) ... but keep in mind that you are not limited to these suggestions . . . spice ‘em with your own original ideas!

The size of your theatre or the size of your town is NOT important. Any theatre or advertising manager may win! So start TODAY! Win with WARNERS — and WESTMORE!

... HERES WHAT TO DO FOR THAT EXTRA DOUGH!

These ideas will help you to grab yourself some of that ‘‘Navy Blues” cash. Remember, this tie-up campaign pays off twice — once at the box-office — again with the Westmore prize money! Remem- ber, too, that you need not limit yourself to these suggestions — originality may prove decisive.

] SPECIAL PROMOTION FOLDER is available on " request to Westmore Contest Editor, 321 West 44th Street, N. Y. C. Folder contains mimeographed publicity releases, 8 stills showing the “Navy Blues” Sextet and Ann Sheridan being made up by Perc Westmore, two stills of the Sextet in action and one 2-column mat for newspaper's beauty page. Use the various stills for displays in lobby, on counters and store windows, and newspaper planting. Cost: $1.00.

2 NEWSPAPER CONTEST on woman's or beauty page 6. Above ” es reproagcees vag the 16" x ®" can be based on what the ladies believe are the most im- 20” special window porer in full color portant beauty hints involving foundation creams. The Westmore is supplying to all dealers. suggestion below (Number 3) may prove helpful in staging

this promotion. 7 SLOGANS used effectively by Westmore " are provided below for your use in tie-up win-

dows or literature:

“One of these shades is good for YOU.”

“Westmore Foundation Cream used by all Warner Bros. stars.”

3 There are six beau- ® tiful girls in the Sex- tet and six shades of

Westmore’s Founda- “The first step in a wonderful Westmore make-

tion Cream, as fol-

lows: Continental, * ae Pes ee

- Ww estmore ounaation Natural, Coral, Rose- no ead ; Glo, Castilian, Cop- per, Using sphoto we 9 NEWSPAPER PROMOTIONS... shown at right (it's .

On the Beauty Page: Photos of the Sextet

in the special folder), apply the name of each shade to i: . da GRPy being made up by Westmore plus publicity

each of the girls for various display uses. E : yeas és ae releases available in Folder; demonstration in

4 CHAIN STORES are among the largest sellers of West- leading department store of Foundation Cream e

more products, and therefore are your best bets for coopera- uses sponsored by Beauty Editor: daily beauty

tion. Any or all of these following chains should be covered hints involving the use of Foundation Cream,

for window displays, demonstrations, etc.: WOOLWORTH, each hint under the name of one of the Sextet. GRANT, KRESGE, McCRORY, NEISNER BROS., G. C.

On the Movie Page: Adapt any of the con- MURPHY, J. J. NEWBERRY.

test suggestions provided elsewhere in this press book by offering Westmore Foundation

5 Below is a reproduction of the 16” x 20" photo Crean dea “prize : :

enlargement available to all dealers, from West- more. Make it the key to your display campaign. Finished blow-up carries explanatory caption and picture and star credits.

ui BEAUTICIANS are very important outlets " in connection with this promotion and their cooperation should be obtained. They can

work for you in any of these ways: displays in all beauty shops; distribution of Westmore

literature to all beauty shop patrons; lectures and demonstrations before women’s groups; endorsements and recommendations.

THIS IS IMPORTANT!

Please remember that this contest applies only to the promotion of Westmore Foundation Cream —and to no other Westmore cosmetic products. Also list local stores where Westmore Cosmetics

are sold, in all lobby displays. For further infor- mation, write to:

Mr. Oscar Alexander HOUSE OF WESTMORE 730 Fifth Avenue, N. Y. C.

SELL IT WITH MUSIC...

ND RECORDS, TOO!

In addition to your sheet music promotions, you have recordings by DECCA and RCA-Victor. This is an all- important angle of your music promotion, so...

Follow Through With These Stunts: i

Records played on theatre's P.A. System in lobby and out front or on dressed-up sound truck.

Sheet music or records as promoted contest prizes.

Song fest in theatre following “Navy Blues” trailer.

Amateur song contest in theatre on the air or department store music counter. *

Displays in travel bureaus servicing Honolulu runs.

These “Navy Blues” hit tunes...

IN WAIKIKI YOU'RE A NATURAL

-» + give you a powerhouse promotion punch in selling your show with songs!

Witmark Will Do This...

Supply all dealers with FREE TITLE SHEETS for window and counter dis- play. Limited supply on re- quest. Write or wire: Mr. Oscar Blum, M. Witmark & Sons, 1250 Sixth Avenue, New York City.

Advise all music dealers, leading bands and singers to plug these songs in the- atres, night clubs and over the radio.

Contact local Witmark rep- resentatives to work with you in setting up your co-op promotions and ballys.

DECCA:

“You're a Natural” by Russ Morgan

“Navy Blues” by the Decca band

RCA-VICTOR:

“You're a Natural” and “In Waikiki’ (No. B11244 Blue- bird)

Use this 5-column picture feature strip for planting in your local newspaper or blow it up for lobby and front display.

ITS A LULU!

A Honolulu Lulu Does The Hula-Hula!

In Honolulu, they call it the "Luau," and Ann gives it all she has—which is plenty! Knees, hips and arms swing into action and so does that shredded wheat skirt she's wearing. Feet remain almost stationary during the hula, luau, or what have you?

Eyes right, hips left in this next in- tricate move. Only a motion picture camera can catch the full impact of that bump Ann is doing. Keep your eyes on her hands (if you can), that palms-out business means something special at Waikiki.

Feet still, Ann rocks her hips and shoulders and mimics the movement with her arms. It's quite a trick if you can do it, and she certainly can can- can, or are we talking about two other dances? Anyway, watch those hips and you'll see what we mean.

For a smash finish, Ann swings hips and arms in one direction, knees in the other, and boys, this is what we mean when we say the hula-hula! If you don't believe us, see ‘‘Navy Blues,"" and you'll find out for your- selves about the hula.

Mat of art work only available. Order "NB Mat 502B"—75c—trom Campaign Plan Editor

The U. S. Navy Aided in the Production of “Navy Blues”... NOW

GET THE U.S. NAVY TO AID IN YOUR CAMPAIGN!

Valuable cooperation can be rendered by the local Navy Recruiting Office. Discuss these ideas; they may have more:

DRESS YOUR LOBBY and marquee with Navy code flags, life preservers imprinted with NAVY BLUES, anchors and other nautical paraphernalia borrowed from the local Recruiting office.

__ a melts 3

“NAVY BLUES” SEXTET has replaced the “world” as what to see when you join the Navy. Use the still illus- trated below (NB PubA 404) in connection with local Recruiting Drive, in all Navy literature, as “A” board display, etc. Order this still—10c—from Still Department, 321 West 44th Street, New York City. vy

THANK THE NAVY in a lobby scroll for their gen- erous cooperation in the production of “Navy Blues”. This type of display will add prestige and good will. Copy: “The Strand Theatre joins with Warner Bros. in thanking the U. S. Navy for their generous cooperation

aan

in the production of ‘Navy Blues’.

ya ew

HONOR LOCAL NAVY MEN on an Honor Roll in lobby or out front. Names and branch of the service may be obtained from recruiting officer. If photographs are obtainable from their families—so much the better.

a PL Bees

NAVAL ATMOSPHERE in your theatre can be ob- tained by garbing ushers in naval attire; using a “gang- plank” at ticket-taker’s door; having staff say “Aye, Aye. Sir” instead of “Yes, Sir’: and displaying Navy posters, photographs and equipment.

Xi che eee

PARADE TO THEATRE may be effected through the cooperation of Navy office with local Drum and Bugle Corps, high school girl band and Junior Naval Reserve participating. Select six pretty girls to lead the parade singing the songs from “Navy Blues.”

This Cargo of Cuties Suggests Nifty Newspa

Idea is to show all the members of the famous “Navy Blues” Sextet and invite readers to vote for the one "most likely to succeed” on the screen. Publish one each day or all six as a one-shot feature. Available on one mat: Order "Mat NB 401B"—60c—-from Warner Bros. Campaign Editor, 321 West 44th Street, New York City.

VOTE FOR THE STAR OF TOMORROW

Name your favorite member of the famous “Navy Blues” Sextet. See the Bal

KAY ALDRIDGE Most-Photoed Girl

Luscious, long-legged Kay is one of America's most pho- tographed models. She, too, is one of the most famous of John Powers’ models. To- gether with the other five girls, she is now appearing in Warners’ "Navy Blues” as one of the Sextet.

LORAINE GETTMAN High School Juliet A redhead. In high school shows she played Portias and Juliets. Appeared on maga- zine covers and did other modelling chores, but yearns to be a singer. Comes from a musical family and likes to sketch, paint, play the piano.

MARGUERITE CHAPMAN

Ex-Model

Howard Hughes discovered her and placed her in the movies, She had never acted previously. Before this, John Powers, the famous model maker, made her a member of his famous Powers Models group. Is she your choice?

GEORGIA CARROLL The Pride of Texas

Discovered by Buddy De Sylva while visiting New York for the first time. Has appeared briefly in several Warner Bros.’ pictures, She is one of the most photo- graphed girls in the country. Music and ballet interest her.

CLAIRE JAMES Unofficial Miss America Came to Hollywood as the result of winning a tap-danc- ing contest, Strikingly sug- gestive of blonde and vi- brant Lana Turner. A Minne- apolis girl with many years in vaudeville. Earl Carroll's se- lection as "Miss America.”

(Similar contest idea was used with great deal of success by Movie-Radio Guide Magazine.)

. And Here’s The Ballot:

VOTE FOR THE STAR OF TOMORROW

in the "Navy Blues" Sextet

Check the name of the Sextet member you believe "most likely to succeed on the screen."

KAY ALDRIDGE, Most Photoed Girl LORAINE GETTMAN, High School Juliet MARGUERITE CHAPMAN, Ex-Model GEORGIA CARROLL, The Pride of Texas CLAIRE JAMES, Unofficial Miss America PEGGY DIGGINS, The Lawyer's Daughter

* *

PETE] eS te

See the NAVY BLUES SEXTET, together with

ANN SHERIDAN, JACK OAKIE, MARTHA

RAYE, JACK HALEY in "NAVY BLUES" at the STRAND THEATRE

extet vs Local Girls In Battle of Beauty!

Local girls, prompted by newspaper or theatre, challenge the Navy Blues Sextet to a Battle of Beauty. Six girls are photographed with any weapons they choose—evening gowns, hula skirts, bathing suits or navy garb. Local experts are called upon to judge the winning sextet, comparing photos of local sextet with those of the Navy Blues contingent. Special set of Navy Blues Sextet photos (3) available for this promotion. Order “Navy Blues Sextet Set”—25c—from Campaign Plan Editor, 321 West 44th St., N. Y. C.

Complete promotion is staged via columns of cooperating newspaper via these stages: 1. Girls invited to make up local sextet. 2. Local sextet photoed. 3. Judges selected. 4. Decision announced. 5. Local sextet visits Mayor, night clubs, department stores, etc., winding up festivities at your theatre night of opening.

per Bally!

lot below.

PEGGY DIGGINS

The Lawyer's Daughter

Reminds you of Hedy La- marr. Louella Parsons saw her at the Stork Club and paved her way into pictures. School dancing led to night club work and modelling. If she is your favorite, check her name on the ballot and send it to the Daily News.

A GOB OF THIS...

_.. Like This: ANIMATED SAIL

Rig up canvas sails on which is lettered title, stars and catchlines (from ads),

plus cut-outs from the pos- ters. Electric fan placed in back of the sails will keep ‘em billowing.

SHIP DISPLAY

Sign shop builds a compo- board battlewagon embel- lished with girls, stills, catchlines and flags. Placed on truck it also makes a swell street bally. Play song records with this.

GAL SIGNALERS

A couple of attractive girls in brief sailor togs signal each other with semaphore flags atop marquee, on roof tops or from opposite main thoroughfare intersections.

CUT OUT TITLE

Each letter of title or a cut- out ship strung across lobby will sell show effectively.

SMOOTH SAILING IN LOBBY!

PHOTOS ——

Blow-up still NB 707 life-size and cut out head of Oakie. Male patrons place their heads in cutout and are photographed with two of the Sextet gals. Order still—10c —from Warner Bros. Still Department, 321 W. 44th St., N. Y. C.

.., 4nd Out Front! BOX-OFFICE AS WHEEL-HOUSE

Rig up a huge compo-board cutout life preserver with rope fringe

to encircle box-office window. Copy on circle carries title, ad lines and star names. String code flags from window to marquee edge. Add all other kinds of naval paraphernalia, such as compass and barometer to make box-office look like wheel-house on ship.

MARQUEE —

Spot Sextet in Navy garb atop marquee as shown—or on hotel marquee in midtown. Girls signal, sing—or sell Defense Bonds. Stage this at night, too, with Navy men

as escorts.

LAUGHS IN LOBBY can be achieved ilk cut-out blow-ups of stars as shown below. Spot

along one wall of lobby. Tag line on last display panel, which you prepare locally, says:

A PINCH OF THIS...

(you fresh thing!)

... ALL MERRILY TOGETHER IN “NAVY BLUES”!

THIS... SHAKEN WELL.

Order “Lobby Display Stills” (5) - 50c - from Warner Bros. Still Dept., 321 W. 44th St, N.Y. C: 7

National RESISTOL HAT Campaign Stars “NAVY BLUES”!

[ESQUIRE AD] [PREPARED NEWSPAPER AD] 3-Way Tie-up!

l ESQUIRE AD pre-sells millions a

HO dedesl ls . of Esquire readers with this half- NE S page layout starring Jack Oakie. - 9 WINDOW CARDS (20"x30")

" attractively colored for windows

Show Your Co/ And Make tal

~ FASHI

and counters are available to all Resistol dealers. They’ll give you these valuable displays in ad- vance and current with run!

3 AD MATS for local dealers " available on request to Byer-Rol- nick, Garland, Texas. These news- paper ads available in two sizes —100 lines on one column and

100 lines on two columns. Great JACK OAKIE, one

of the stars of Warner

Bros naughtycal hit “NAVY BLUES” looks

mighty Oakie-dokey in DYINDOW CARD] his Resistol ENSIGN“

free space for your show]!

HoLLywoop’s newest color vogue is available to you—just as it is to the stars—in Resistol’s smart new Fall hat styles with that Self-Con- forming Feature that guarantees a perfect fit.

“THE ENSIGN”

is priced at - Other styles THE MOST COMFORTABLE up to HAT MADE! $20

SOY LOSVLesets Sses.

—) > DEALER'S NAME

For local dealers names and

other information, write Mr. LEVEES TOD See Te Harry Rolnick, Byer-Rolnick,

Garland, Texas.

In Full-Page Screenland Ad

The NAVY BLUES SEXTET is capturing the na- tion. As a tribute to the six lovelies in the picture, the Goldman Co. of Baltimore, Maryland (manu- facturers of Freshy Playclothes) has created 6 dresses in navy blue. Here’s their own sextet (shown in illustration at left) wearing the dresses which form the basis of a full-page ad in SCREEN- LAND magazine. Blowups of the ad and window and counter displays available. These dresses are sold in all leading department stores.

For information regarding local dealers, special displays, etc., contact Mr. Harry Goldman — The Goldman Co., 38-42 So. Paca Street, Baltimore, Md.

ROYAL CROWN COLA Covers Nation With “NAVY BLUES”

PROMOTION

National CHESTERFIELD AD

ANN SHERIDAN i ean te _ ‘arner

am for a Definitely MILDER at Fo: COOLER BETTER TASTE

Cis everywhere know you can travelalong . way and never find another cigarette that can match Chesterfield for a Milder Cooler Better Taste.

It’s Chesterfield’s Right Combination of the world’s best cigarette tobaccos that wins the approval of smokers all over the country. Let the Navy’s choice be your choice . . . make your next pack Chesterfield.

e EVERYWHERE YOU GO They Salesfiy

Half page Chesterfield ad featuring NAVY BLUES picture of Ann Sheridan, and copy on picture, appears in thousands of newspapers

CASPAR-DAVIS HATS

Three hats styled especially for Ann Sheri- dan, have been made by the Caspar-Davis Millinery Company which has outlets throughout the nation. Miss Sheridan has posed wearing these hats on the “Navy Blues” set and set of three stills is available on order from Warner Bros. Still Depart- ment—25c. Window and counter displays featuring these stills are being sent to all Caspar-Davis dealers. Contact your local dealer to arrange your tie-up.

For further information, write: Mr. Caspar R. Riese, Caspar-Davis Co., 745 S. Broadway, Los Angeles, Calif.

Using billboards, newspapers and radio, Royal Crown

Cola tell the whole country about your showing of

“NAVY BLUES.” Here’s how they do it:

This 24-sheet in full-color is planted on 8, 000° bill- " boards from coast-to-coast. Daily reader circulation is an estimated 22,000,000.

fasté-fess/

SAYS ahcinig fii se

ANN SHERIDAN

“Royal Crown Cola’s tang and sparkle suit my taste perfectly!“

se NAVY BLUES

Starring ANN SHERIDAN | Another Warner Bro. smash hit!

‘OW — glamorous Ann Sheridan knows which cola rates No. 1 in taste! She drank leading colas from unmarked cups, then voted one best-tasting. Her choice was Royal Crown Cola—the same cola that has won $ out of 6 impartial, certified group taste-tests from coast to coast! Give your taste a chance to vote on Royal Crown Cola. Try the big 5¢ bottle that holds not one—but TWO FULL GLASSES. Or treat the whole family with a handy six-bottle home carton for 25¢. ok

QovAl iL. CR Ow, «Best by Taste-lest

LOCAL BOTTLER’S

NAME AND ADORESS

This 500-line ad appears in 420 newspapers with a " total circulation of 11,000,000.

3 A special comic strip has been placed in 300 news- " papers with a total circulation of 11,000,000.

4 Radio plugs will be broadcast over 330 radio sta- " tions which reach an estimated 28,000,000 listeners.

For information regarding local bottlers, ads, etc., contact: Mr. Sam Harned, Batten, Barton,

Durstine & Osborn, Inc., 383 Madison Avenue,

_New York, N.Y.

ROYAL CROWN COLA Blankets the Nation for YOU!

Navy Motif Cues a Full-Page Dealer Co-op Ad Layout...

Contact your local newspaper advertising manager regarding a full-page layout of co-op dealer ads tied together by the “Navy Blues” motif. Or, full page ad can be placed by leading department store.

Banner line:

"The Ladies Salute the Navy with NAVY BLUES”

Ads sell fashions, millinery, costume jewelry, interior decorations—almost anything with a Navy motif or Navy Blue color. Page also carries picture, star and theatre playdate credits.

An adaptation of this co-op page layout is to have the paper run a special “Navy Blues” section in which advertisers honor the picture as the ‘Picture-of-the-Month.” Prospective advertisers include national tie-up dealers (see pages 8 and 9), music shops, department and specialty stores selling Navy Blue clothing or Navy-inspired accessories and costume jewelry.

KES

DEPARTMENT STORE COOPERATION

Cooperating department store runs a week of special sales while the pic- ture is in town, featuring items with the sailor motif, such as sailor blouses, dresses with naval insignia, hats with a dash of navy about them, insignia jewelry. Store should also feature Navy Blue clothes. Store in advertise- ments announces that the sale will start with the opening of the picture and last for the run of the show.

NAUTICAL FASHION SHOW FOR LADIES

Many of the newest fashions in women’s clothes, accessories and cos- tume jewelry are inspired by naval uniforms and insignia. With coopera- tion of local department store, stage a “Navy Blues Fashion Show” in your lobby, on your stage or in the depart- ment store auditorium. Display fea- tures newest styles along these lines. Get newspaper coverage and window space plus department store ad.

TWO BIG MAGAZINE FEATURES READY!

September issues of ESQUIRE and SILVER SCREEN are both scheduled to carry important breaks on “Navy Blues," as we go to press. Here's hew you can put them to work locally:

l. ESQUIRE — Full page photo

of Ann Sheridan by Hurrell in addition to a story about her by Donald Hough. Get this issue and blow up photo and story for lobby. Esquire is distributing over 2,000 two-color posters on Ann Sheri- dan in “Navy Blues” to their deal- ers. Posters are 22” x 28”. You can arrange for additional newsstand cards and window streamers.

2. SILVER SCREEN _ Double

spread of “Navy Blues” fashions which can be adapted to your other fashion promotions. If local stores can duplicate these fash- ions, use spread for window dis- plays and tie-up ads. Also cover this with newsstand cards, maga- zine inserts and window strips.

Ke Ee

DESIGNING CONTEST

Most women are amateur fashion designers, many of them making or redesigning their own clothes. In a tie-up with leading department store offer prizes for best nautical fashions. Contest can be general or limited to students in fashion designing schools.

Nautical Novelties for a Ship-Shape Advance Bally!

<=NAVY CAP FOR GIVEAWAYS

Fun for Evety Sere, A Fle * JACK OAKIE “ than 7 iy "3 trailers for your show. When cut out and as-

t Eves Swell for the kids — making ‘em all walking % Bit

ANH nioet ack HALEY ” WAVY es . sTRAND *x Now Playing

sembled per instructions it makes a sturdy sailor's cap. Printed on cardboard, 71/4" x 14”. Prices include imprint: 1M — $9.50; 3M — $9.00 per M; 5M — $8.50 per M; 500 — $5.50.

DIRECTIONS

Cut eut beth parts of the Sailor Hat, oround the edges ofthe design.

Then fold beck the four ends on dotted line 3.

Place front and beck pieces together, with the short folded ends turned in, end fasten the twe short pieces together, using @ paper clip, © pin, er just paste them together.

If hat size is too small, epen the ends, and fold on line 2, then re-fasten ox before, Hf still too smell, open the ends and fold on line |.

Weer the hat et on angle, ot in illustration.

CLOTH SAILOR HATS FOR STAFF———»>

Put these on all ushers, soda clerks, newsboys and all per- sons participating in street ballys. Adult size furnished unless “children” specified. Prices: 4-20—25c each; 25-50— 22c each; 60-100—19c each; 110 or over—17c each. Imprint $1.50 for any quantity.

Order direct from Economy Novelty & Printing Co., 225 West 39th Street, New York City

DOODLERS DOODLE IN YOUR LOBBY

Everybody likes to paint mustaches on billboard posters. Why not then give your patrons a chance to get rid of this universal inhibition this way— and win a lot of laughs and interest at the same time. All you need do is post several one-sheets in lobby, pro- vide crayons and invite patrons to doodle their best—or their worst. The results alone will make a laugh-pro- voking display for effective use in your lobby or out front.

WELCOME NAVY

Recently when the fleet came into New York, all the merchants in town cooperated by welcoming the fleet in their ads and running special navy items in honor of it. Main Street mer- chants might be willing to come in on a special “WELCOME — ‘NAVY BLUES’ ” promotion, with welcome ads and window displays. Stores, of course, will plug their own specials such as sailor blouses, dresses of navy pattern and navy slack and play suits and naval costume jewelry.

WARNERS’ TRAILER

is full of gals, gobs and glee... an eye-filling send-off for your showing. Book it now at your Vita- graph Exchange and start it sell-

ing at every show—two weeks in

advance.

GOBS AND GALS!

Stage a newspaper contest to select a “Sextet of Navy Blues Girls” to be escorted by six sailors to the opening of the picture, first taking them to din- ner, and after the picture to a night spot. The contest to be a letter-writing one, the winners to be selected through the excellence of their letters on “Why I Would Like to Entertain a Gob.” The girls selected will be referred to as “(City’s) Navy Blues Sextet.” Some- one of the paper should introduce the Sextet to the sailors, the meeting to be broadcast. A layout of pictures, of the introduction, going to the theatre, din- ing dancing the Sextet making up to greet the boys, etc., is good for open- ing day break. The sailors could be selected by the newspaper from the Navy Base or through some patriotic organization such as the USO.

Hog-Calling Contest

Many of the boys in the U. S. Navy, in the Naval Reserves, the Coast Guard and other branches of sea service, come from the Middle West and other farming sections, and also, some are possibly members of the famous 4H Club. A “Hog-Calling Con- test” arranged to take place in any centralized section of town (even indoors) would be an unusual event to residents of your

city. A hog-calling contest ties up with the picture, as Ann Sheri- dan is made love to by a farm boy, with his hog-calling tech- nique. The contest could be arranged between members of different branches of the service especially where there are naval bases, training schools, Coast Guard stations, etc. If too far inland, naval men can be selected while visiting in town and could be teamed against local boys. The winners of the contest are awarded prizes donated by merchants and also are guests of the theatre to see the picture.

SHERIDAN vs. HARVARD

Ann Sheridan has been thrice hon- ored by the editorial staffs of Har- vard's famous journals, The Lampoon, The Crimson, and The Harvard Ad- vocate. The former publications have had a long-standing feud with Miss Sheridan. The Advocate, however, offered Miss Sheridan an honorary editorship of the literary journal. Ask the local Harvard Alumni to state on which side of the fence they stand via an Inquiring Reporter newspaper or radio stunt. Also have the Alumni or local Harvard Club tender a testi- monial to Miss Sheridan.

“OOMPH” AGAIN!

Ann Sheridan is known as the “oomph girl.” How about running a contest to find the local high school girl with the most “oomph”? You could get together with high school student leaders and they could arrange the details. The contest winner is feted before and at the opening. Pick her by balloting, using the back of heralds as ballots.

“Navy Blues” Sextet on National Tour!

SELL THE SEXTET!

Spotted throughout the pages of this press book are many ideas based on the fame of the gorgeous galaxy of gals known as the “Navy Blues” Sex- tet. Each has been planned to capi- talize fully for you the tremendous public acceptance this sextet has achieved. Here are two additional ideas:

Day after opening have news- paper assign a Battle Page on which old timers state that the Floradora Sextet were unbeatable —and a contingent of youngsters say that the “Navy Blues” girls can't be topped. Tag line can state that the “Navy Blues” Sex- tet will appear as the Floradora Belles in Warners’ forthcoming “Tell Me Pretty Maiden.”

Lobby contest shows blow-ups of each of the sextet with patrons voting for the most beautiful one. Keep score board nearby show- ing daily tally.

Starting early in September, the most photographed group of beauties in the history of the film industry — the Navy Blues Sextet — takes wing on a cross-country theatre tour of 16 cities. From Hollywood they fly across country to New York, with engagements following in: BOSTON, PHILADELPHIA, BALTI- MORE, WASHINGTON, PITTSBURGH, CLEVELAND, INDIAN- APOLIS, DETROIT, CHICAGO, ST. LOUIS, KANSAS CITY, OMAHA, DENVER, SALT LAKE CITY and SAN FRANCISCO. Be sure to gather together all press publicity on their appear- ance in the key city nearest your town for lobby display.

ADVERTISING SECTION

The big picture thay introduces those Ship. shapely sirens the &

NAVY Blea |

oo also : HERBERT ANDERSON - JACK CARSON JACKIE C. GLEASON - Directed by LLOYD BACON

Screen Play by Jerry Wald & Richard Macaulay and Arthur T. Horman & Sam Perrin

From a Story by Arthur T. Horman + A Warner Bros.-First National Picture

Mat 304—91/, inches x 3 columns (399 lines) —45c

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Vitaphone Shorts Subjects Official Billing HOLLYWOOD NOVELTIES shows us “Polo With The Stars” with WARNER BROS. 40%, Buddy Rogers, Jack Oakie, and Joe E. Brown. Something a little Pinsarke. |. 1ae: Peepedia 5%,

different. 7301—Hollywood Novelties—10 mins.

LOONEY TUNES says “Notes To You.” Porky and his pals are back again in a fast paced reel that’s made for fun. 7601— Looney Tunes—7 mins.

MERRIE MELODIES featuring “Inki And The Lion” in Technicolor. Little Inki sets out hunting wild animals, 6723—Merrie Melodies

“NAVY BLUES” =

with

ANN JACK MARTHA JACK

| SHERIDAN OAKIE RAYE HALEY

(Note: Oakie must have 2nd position; Martha Raye, 3rd; Haley, 4th. Haley’s name must be in same size type as Oakie’s. No male member of cast may be billed in larger size type than name of Oakie.)

HERBERT ANDERSON e JACK CARSON e JACKIE C. GLEASON 20%

—7 mins.

BROADWAY BREVITIES turns to the “Happy Faces” of Mack Sennett days for a riotous old time slapstick comedy. 6209—

Broadway Brevities—20 mins. and the

BEAUTIFUL “NAVY BLUES SEXTET’ 257% HOLLYWOOD NOVELTIES has “Trouble In Store” with the ae Grouch Club and Arthur Bryan in an unusually hilarious fun DIRECTED BY LLOYD BACON 25% can smn Mat Noveltics—10 mins. Screen Play by Jerry Wald and Richard Macaulay 3%, SPORTS PARADE in Natural Color shows us how “It Happens eS et tee nae rons 3% On Rollers,” featuring the country’s leading roller skaters, among From’ aes ay. Laraic T. Horman 8 them lovely Gloria Nordskog. 6409—Sports Parade—10 mins. Ge a egg Ve Pont rae ae eS

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CAST

ANN SHERIDAN JACK OAKIE MARTHA RAYE JACK HALEY Herbert Anderson . Jack Carson Jackie C. Gleason William T. Orr Richard Lane John Ridgely

and THE NAVY BLUES SEXTET Katharine Aldridge, Georgia Carroll, Marguerite Chapman, Peggy Diggins, Loraine Gettman and Claire James

PRODUCTION STAFF

Directed by LLOYD BACON

Screen Play by Jerry Wald and Richard Macaulay and Arthur T. Horman and Sam Perrin; From a Story by Arthur T. Horman; Director of Photography, Tony Gaudio, A.S.C.; Film Editor, Rudi Fehr; Sound by C. A. Riggs; Dance Sequences Photographed by Sol Polito, A.S.C., and James Wong Howe, A.S.C.; Dialogue Director, Eddie Blatt; Gowns by Howard Shoup; Art Director, Robert Haas; Dance Numbers Directed by Seymour Felix; Technical Advisor, J. J. Giblon; Special Effects by H. F. Koenekamp, _A.S.C.; Music and Lyrics by Arthur Schwartz and Johnny Mercer; Orchestral Arrangements by Ray Heindorf; Musical Director, Leo F. Forbstein; Makeup Artist, Perc West- more.

This Picture Produced Under the Auspices of the Motion Picture Committee, Co- operating for National Defense.

THE STORY

(Not for Publication): As the battleship Cleveland ap- proaches Honolulu, Cake O'Hara (Jack Oakie) and Powerhouse Bolton (Jack Haley), two slap-happy gobs, are eagerly looking forward to shore leave. Financial phenaglers both, they are always looking for ways to turn a dishonest penny, and think that they've found it when they run into Homer Matthews (Herbert Anderson) in Honolulu. Homer is the navy's best gun pointer and he confides to the boys that he has just been transferred to their ship. Cautioning him to secrecy, they proceed to place heavy bets on the Cleveland's winning the navy gunnery contest, In Honolulu they also encounter Power- house's wife Lillibelle (Martha Raye), out to collect her alimony. She and Margie (Ann Sheridan) are entertainers at a night club there, and when the boys run into a snag with their easy-money scheme they appeal to Margie for help. It seems Homer's enlistment is up and he in- tends to leave the navy to go back to his farm in lowa —the day before the gunnery contest. Margie's job is to make him fall in love with her and reenlist so he can stay near her. Homer falls, but hard, until some of the other sailors tell him of the plot. He has reenlisted, but the day of the contest he is so miserable that he can't even point a gun. Margie saves the day, however, by fly- ing out in a plane over the Cleveland and signalling to Homer that she really does love him. (Running Time: 108 minutes.)

Navy Blues’ Gala Musical With All-Star Comedy Cast

Forsaking fight and frenzy for fun and frolic, “Navy Blues,’ Warner Bros. picture coming to the Srand Theatre Friday, will uncork a barrel of mirth and music as Ann Sheridan, Jack Oakie, Martha Raye, Jack Haley and the Navy Blues’ Sextet outdo themselves in a comedy of er- rors.

The only battle in this bat- tleship picture is a battle of wits and wisecracks and the guns constantly roar out sal- vos of frivolity even in target practice.

The story is the amusing tale of two slap happy gobs on the U.S.S. Cleveland who get into double trouble in Hawaii by trying to evade two gallivanting gals, and by trying to filch their ship- mate’s pay.

The gobs are played by Jack Oakie and Jack Haley, the girls by Ann Sheridan and Martha Raye. In the picture Martha, as Haley’s ex-wife, is trailing him in quest of ali- mony. The last time she caught up with him was in San Diego where he swore she was an international spy and had her thrown into jail.

To win more Navy cash the

‘ gobs are in search of a way

to assure the Cleveland’s win-

ning the fleet gun target title.

They bump into Herbert An- derson, playing a quiet, corn- fed little tar from the U.S.S. Wisconsin, who has_ been transferred to the Cleveland. When they discover that he happens to the world’s great- est gun pointer, they take him in charge, hide his identity and bet the Wisconsin sailors 15 to 1 that the Cleveland will win the target championship.

In need of ready cash to press their bets the gobs hit up a hardboiled petty officer (Jack Carson) for some front money with the promise he’ll get it back with plenty of in- terest the next day. They then pawn the ship’s trophies for additional coin.

When the two Jacks learn that Herbert’s enlistment will

be up the day before the tar- get contest and that he will not reenlist because he’s home- sick for his farm in Iowa, they grow frantic. To recoup their lavish bets they parade Her- bert around the island reveal- ing his identity hoping that the Wisconsin boys will call off their bets. The gobs find out, however, and let the bets ride.

When Carson discovers he is being bilked and the sailors learn their ship’s’ trophies have been pawned they chase Oakie and Haley into a fash- ionable luau where Ann Sheridan is dancing. They grab a couple of spare grass skirts and join the chorus.

Begging the furious gobs for another chance to get back the money and redeem the ship’s trophies, they prevail on Ann to play up to Anderson to get him to reenlist. Ann consents and pretends that she is a farm girl. After learning that Anderson holds a num- ber of hog calling titles she waxes enthusiastic over his prowess. He has just about fallen in love with her when some of the Wisconsin szilors tip him off.

From then on the plot gets even more complicated until Ann realizes she actually is in love with Herbert and she has to hog call and hog collar him to prove it. The Cleveland wins the target championship and everything ends in a nauti- cal ship-shape fashion.

The Navy Blues Sextet, a beauteous crew composed of Peggy Diggins, Georgia Car- roll, Loraine Gettman, Mar- guerite Chapman, Katherine Aldridge and Claire Jones, gets a chance to swing into some unusual Hawaiian har- mony, singing “In Waikiki,” “You’re a Natural” and other song hits written for the pic- ture by Johnny Mercer and Arthur Schwartz.

The picture was produced by Hal B. Wallis and directed by Lloyd Bacon from a story written by Arthur T. Horman, and adapted for the screen.

Still NB 66; Mat 205—30c

THE NAVY HAS LANDED and Ann Sheridan (right) seems to have the situation well in hand. With Jack Haley, Martha Raye and Jack Oakie, she heads the cast of the maritime musical, ‘Navy Blues,"" which sails into the

Strand Friday.

Here's a Foto-Feature with Plenty of Eye-Appeal. It's a Swell Advance Blurb for Newspaper Planting or for a Blow- Up in Your Lobby.

To find the six beauties to be featured as the Navy Blues Sextet, Warner Bros. can- vassed the Navy and had no trouble at all persuading the far from reluctant sailors to choose from the hundreds of photographs shown to them. Result — the scintillating sixsome shown in action on this page. Their names — Kay Aldridge, Georgia Carroll, Loraine Gettman, Claire James, Marguerite Chapman and Peggy Diggins. The phone numbers? — sorry!

The girls shared a big dressing room on the set. While waiting to be called for their scenes, they had bull ses- sions, did each other's nails, etc. On the foreground bed are blonde Georgia Carroll and Loraine Gett- man, two former models whose pho- tographs you've seen hundreds of times. On the adjoining bed (left to right) Claire James, a recent Miss America, Peggy Diggins and Mar- guerite Chapman, two more models, and Kay Aldridge, labeled ''the most beautiful girl in America," by Billy Rose. Lucky photographer!

The Sextet is decorating "Navy Blues," a cinematic thesis with Ann Sheridan, Mar- tha Raye, Jack Oakie and Jack Haley, the aim of which is to prove that a gob's life Their bathing suits are their working clothes. And can be a merry one. Accompanying pho- ce ei eee tographs show the busy beauties during ene ee ieee a typical day on the set of "Navy Blues."

While they're at it, the Sextet makes "contact" with one of the Navy's big babies. Let 'er go, girls!

Up the ladder! "Navy Blues'' may mean the see spesncerecnore: start of a really important movie career for

any or all of the six. They've got everything else, and playing opposite such veterans as Ann Sheridan, Martha Raye, Jack Oakie and Jack Haley is giving them vital experience.

Join the Navy? It's a pleasure! That's the way Bud Jones of Los Angeles feels about it as he prepares to sign on the dotted line. The girls are doing their bit for Uncle Sam's first line of defense by acting as pro tem enlistment officers.

Dance Director Seymour Felix puts the girls through a practice session for the movie. They do a hula in a South Sea Island locale for one scene of "Navy Blues."

Ann Sheridan, who climbed the glamour road to top stardom, THE END .. . but it will probably prove to be only the beginning helped the girls along with many friendly tips. Here they're of the road to fame and fortune and film stardom for the lithe- shown with her in a scene from the picture. some lovelies of the Navy Blues Sextet.

Mat of Art and Type Available. Order Mat "NB 501B"—60c—From Campaign Plan Editor, 321 W. 44th St., N. Y. C.

"NAVY BLUES'—PUBLICITY

Ann Sheridan Tops Cast Of Gay New Musical

Full of gals, gags and gor- geous sets, “Navy Blues,” is an eye-filling filmusical which begins a local engagement at the Strand Friday. Concerned with sailors on leave in Hono- lulu, it has an all-fun cast headed by Ann Sheridan and including Jack Oakie, Martha Raye, Jack Haley, Herbert Anderson, Jack Carson, Jackie C. Gleason and the Navy Blues Sextet, six of the loveliest girls Warner Bros. could find anywhere.

Working with an_ allout budget, Art Director Robert Haas shot the works in con- cocting 10 huge sets on the Burbank lot and two more on locations at Laguna Beach, Calif., and San Diego.

These include authentic rep- licas of whole sections of Honolulu, including the main street itself, as well as por- tions of Waikiki Beach (at Laguna) and an actual repro- duction of the principal naval landing dock at Pearl Harbor, built in San Diego.

Ten elaborate dance rou- tines in which beauties of the show world as well as native dancers participate were de- vised by Seymour Felix, the man generally credited with the late Flo Ziegfeld’s brilliant success. Felix has also con- ceived special dances for Miss Sheridan and Miss Raye, cast as Honolulu night club entertainers. Their costumes, to say the least, are interest- ing.

Apparently it took a filmu- sical having the healthy pro- portions of “Navy Blues” to lure Arthur Schwartz away from Broadway. The brilliant New York tunesmith has suc-

Gags, Gols, Gals Go Hand-in-Hand In ‘Navy Blues’

“Navy Blues,” a story of reckless gobs and gorgeous gals frolicking on and off a bat- tleship in Hawaii, and starring Warner Bros. cinema clowns Ann Sheridan, Jack Oakie, Martha Raye and Jack Haley, will start at the Strand The- atre here Friday.

In this Potpourri of comedy, sailors Jack Oakie and Jack Haley try to filch their ship- mate’s paychecks and pawn their battleship’s trophies with almost disastrous results; Ann Sheridan both hog calls and hog collars her man Herbert Anderson; and Martha Raye chasing her ex-husband, Jack Haley, gets thrown into jail accused of being an interna- tional spy.

The plot revolves around Gobs Oakie and Haley who go to great lengths to see that their battleship, the Montana, wins the fleet gunnery cham- pionship, and they go to even greater lengths to see that they win the bets which they have made at 15 to 1 with the tars of the U.S.S. Wisconsin.

Music and dancing by the Navy Blues Sextette, dressed in hula skirts and leis feature the production’s softer mo- ments. “In Waikiki,” “Your a Natural,” and other song hits of the show were written by Johnny Mercer and Arthur Schwartz.

The picture was directed by Lloyd Bacon and produced by Hal B. Wallis from a_ story written by Arthur T. Hor- man.

cessfully balked all previous efforts on the part of Holly- wood producers to secure his services for films.

You’ve heard a lot of Schwartz tunes. They include “Dancing in the Dark,” “Give Me Something to Remember You By,” “Louisiana Hayride,” “I See Your Face Before Me,” “I Love ‘ Louisa,” “You and the Night and the Music,” “Tennessee Fish Fry,” ‘‘Good- bye Jonah,” “An Old Flame Never Dies” and “You and I Know. “Navy Biies is Schwartz’s initial Hollywood assignment, and for it he has written a half-dozen songs for the principals to sing and dance to. The result is some- thing just a little short of ter- rific.

Jerry Wald and Richard Macauley, two of Warner Bros.” brighter boys, have cooked up a script for the pic- ture which is designed ex- clusively for laughs. Script is based on a story by Arthur T. Horman.

And because no filmusical is worth its footage unless there are lots and lots of pretty girls weaving in and out of camera range, “Navy Blues” has them, too. To make sure that the film has the type of beauties sailors like best. War- ner Bros. submitted photo- graphs of hundreds of girls to gobs stationed throughout the country. The girls finally chosen by the sea-going boys form the Navy Blues Sextet.

Still AS 903; Mat 102—15c

EYEFULL OF OOMPH—or, in other words, Ann Sheridan, who takes over the Navy in her newest starring role. Film is "Navy Blues," coming to the Strand on Friday.

‘Navy Blues’ Brings Back

Cycle of Film Musicals

Cheerful people everywhere as well as those who would like to find some reason to be cheerful, will welcome the an- nouncement that screen mu- sicals, those flashy, tuneful, hilarious pictures such as helped drag the nation out of its financial doldrums eight or nine years ago, are back.

“Navy Blues,” the first of several musical pictures from Warner Bros., with a nautical background and with Ann Sheridan, Jack Oakie, Martha Raye, Jack Haley, Eddie Al- bert and the “Navy Blues Sex- tet” of beautiful girls opens on Friday at the Strand The- atre. The big idea of this pic- ture is to provide the best fun for the most people.

Like the now famous pic- ture, “42nd _ Street,” with which Warners helped coun- teract the low spot of the late depression, the days of closed banks and the inauguration of President Roosevelt for his first term, “Navy Blues” ar- rives as an_ entertainment bright spot in a period of un- certainty and concern over a new world war. Warner Bros. hope it will be as much of an omen of better things as was the other, earlier picture.

The same company is pre- paring three other musical subjects of equal importance and promise. One of these, called “Yankee Doodle Dandy,” will star James Cagney in the story of George M. Cohan’s life and career, bringing in

ON THIS PAGE—Five specially written advance stories de- signed to sell the gals, gobs and gag angles of the picture. Start planting them week before your playdate.

‘Navy Blues’ All for Fun, and Fun for All

Warner Bros., who several years ago were giving us the biggest, most glittering, girl- studded musical pictures to emanate from Hollywood, has returned to that gay medium with “Navy Blues,” an eye- filling comedy set to music, which is coming to the Strand.

Heralding the return to the screen of Ann Sheridan for her first film in approximately six months, ‘Navy Blues” also brings Martha Raye out of temporary Hollywood retire- ment. In addition, the cast in- cludes Jack Oakie, Jack Haley, Eddie Albert, Jack Carson and, new to films, Jackie Gleason of night club fame.

Elaborately set and elab- orately cast, “Navy Blues” was written by Jerry Wald, its co-

GLAMOR GALORE in the Navy Blues Sextet.

producer, and Richard Macau- lay strictly along laugh lines.

Lots of pretty girls includ- ing the “Navy Blues Sextet,” the six girls selected by the gobs of the U. S. Navy as the loveliest lookers in Hollywood, and lots of gags for the prin- cipals to bandy about are fea- tured in “Navy Blues,” which is designed for the express purpose of entertaining the customers along the lush, ex- travagant lines of all-out eye and ear pleasure.

Songs for the big musical were written by Arthur Schwartz, Broadway’s clever- est tunesmith, composer of such favorites as “Louisiana Hayride,” ‘Dancing in the Dark,” “I Love Louisa,” “You and the Night and the Music”

and “Give Me Something to Remember You By.” This marks Schwartz’s initial Hol- lywood venture.

Elaborate dance routines for the film were devised by Sey- mour Felix, veteran choreog- rapher who staged some of the great Ziegfeld’s most memorable Broadway suc- cesses and who brought big- scale musicals to Hollywood nearly a decade ago.

Fast, funny, and flip, “Navy Blues” has been dished up in highly digestible form, with comics Oakie and Haley carry- ing the ball for laughs and the delectable Ann Sheridan, together with a fresh and eye- filling crop of cuties putting their curves where they do the most good—on the screen.

Still NB 711; Mat 301—45c

Left to right, they're Peggy Diggins, Marguerite Chapman, Georgia

Carroll, Katharine Aldridge, Loraine Gettman and Claire James and you'll be seeing them in "Navy Blues."

: Macaulay,

many of his famous hit songs from New York stage suc- cess.

Another proposed musical picture is temporaily called “The Life of Gershwin,” and this, as the title indicates, will deal with the musical career of the young genius who wrote music that the whole world recognizes and loves.

“Carnival in Rio” is the fourth musical which Warner Bros. plans to make this sea- son to add to the gaiety—and good will—of nations. This is to be a South American story without the usual phoney South American atmosphere but with more understanding and a real respect for our Latin neighbors. This picture will be filmed in Technicolor.

The motion picture industry has been triumphing over the obstacles of wartime condi- tions and feels that the rein- troduction of musicals with their brilliance, color and gayety, will add still further assurance of continued popu- larity for American films the world over.

A bright comedy script, a tuneful musical score with four songs that seem destined to be the nation’s next hits, and a number of highly orig- inal production numbers, which were directed by the late Flo Ziegfeld’s ace dance director, Seymour Felix, are the ingre- dients which make “Navy Blues” as tasty a dish of musi- cal film fun as the screen has ever cooked up for the enter- tainment and delight of thea- tre audiences. The picture was directed by Lloyd Bacon, vet- eran film director.

Two Queens and Four Jacks Head ‘Navy Blues’ Cast

If poker hands mean any- thing to a movie cast, Warner Bros. has better than an all- pictures full house in “Nevy Blues,” the big filmusical which opens Friday at the Strand.

Four Jacks and two Queens would be an over-size hand in anybody’s poker game and that’s exactly what “Navy Blues” is holding in its big, all-fun cast. .

Ann Sheridan and Martha Raye are the Queens. Jack Oakie, Jack Haley, Jackie C. Gleason and Jack Carson are the Johnnies, and for good measure, although he doesn’t fit into the poker arrange- ment, are Herbert Anderson, geting the biggest break of his career, and six de-lovely girls dubbed the Navy Blues Sex- tet.

In contriving “Navy Blues,” Hal Wallis, Warner Bros. ex- ecutive producer, has gone all- out for loveliness and laughs.

Sparkling songs were writ- ten for “Navy Blues” by Ar- thur Schwartz and Johnny Mercer. Extravagant, girl- studded dance routines were concocted by Seymour Felix, the man who staged all of the late Flo Ziegfeld’s greatest successes. A laugh-a-minute script, contrived to give full scope to the four Jacks’ wise- cracking (plus lots of nifties for Miss Sheridan and Martha Raye) was written by Richard Jerry Wald, Sam Perrin and Arthur T. Horman, from a story by Arthur T. Horman. Lloyd Bacon directed.

"NAVY BLUES'—PUBLICITY

Still NB 117; Mat 206—30c

ON THE BEACH AT WAIKIKI—Jack Oakie tries to make a little time with Ann Sheridan—and who can blame him? Scene is from their new filmusical, “Navy Blues,"’ which opens today at the Strand Theatre.

Jack Oakie’s Clowning

Swell in ‘Navy Blues’

“Put a cap and bells on him,” wrote one critic, “and you have Jack Oakie—a court jester with a broad streak of sentimentality that hides under the cloak of A: P2106. OWs

# pictures for : lo, these last 713 years, is ; peddling the : Same sort of : antics now, in Warner Mat 104—15c Bros.’ “Navy Blues,” as when he _ first stepped before Hollywood’s cameras in 1928. Jack knows what audiences expect of him and he’d be the last man to vary his type of zaney humor. There’s only one noticeable

change in the early-days Jack and the Oakie of today. That’s a more than sizeable girth, ac- quired somewhere along the way. Jack weighs in at about 60 pounds more today than when he first hit Hollywood. Everything else about the man is much the same, includ- ing the hoarsely delivered wise-crack, the love for laughs and other clowns about him with whom to trade banter. In this direction he’s well fixed at present, for in “Navy Blues” he’s cast with Martha Raye, Jack Haley, Jackie C. Gleason of New York night club fame and Jack Carson, no mean wags themselves. Jack’s also finding that Ann Sheridan, who heads the large filmusi- cal’s cast, has a wit of her own. In fact Jack’s pretty darned happy about his role in “Navy Blues.” It’s the kind of clam- bake in which he feels at home.

Still NB 65; Mat 207—30c “WHO, ME?" Jack Oakie wants to know and Jack Carson says, "Yes, you!" Jack Haley (left) and Oakie play slap-happy gobs and Carson their long- suffering superior in "Navy Blues," new comedy with music.

/ Navy Blues” Sails

(Review )

Into the Strand

With A Cargo of Fun for Everyone

“Navy Blues,” Warner Bros.’ streamlined musical comedy which comes to the Strand Theatre Friday, trips the light fantastic from the opening scene to the closing grand finale 108 minutes later.

Here is a compote of mirth, melody, dancing and_ song hits seasoned well to please the entertainment appetite of the most epicureanized theatre goer.

Choicest plums in this movie dessert are the dancing-sing- ing comediennes, Ann Sheri- dan and Martha Raye, and the boisterous buffoons, Jack Oakie and Jack Haley.

The story which skips around on and off the battle- ship Cleveland anchored in Hawaiian waters, finds the Jacks hopping about from the frying pan into the fire every time. Their bag of pranks is as full as old Santa’s toy sack at Christmas time.

Haley accuses his ex-wife, Martha Raye, of being an in- ternational spy and has her thrown into jail. Oakie pawns the ship’s trophies and can’t get them back. Both clowns

Still NB 75; Mat 108—15c A GIRL AND HER GOB—Ann Sheri- dan and Herbert Anderson go ro- mantic for this scene in "Navy Blues," gay musical funfest at the Strand.

Ann Sheridan's Six Star Steps

Ann Sheridan, who is doing all right for herself in Holly- wood, recently formulated Six Commandments for a_half- dozen girls who hope to do as well.

The girls are the Navy Blues Sextet, and all are getting their first good movie break in Warner Bros.’ “Navy Blues,” in which Ann stars.

Here are Ann’s Command- ments:

1—Everyone will kid you in Hollywood except your mirror. Keep it polished.

2—Be a good trouper and let the close-ups fall where they may.

3—Be nice to prop men: the producers can (and do) take care of themselves.

4—Know thy cutter — he’s your bread and butter.

5—Look for the silver lin- ing, but keep an eye out for any loose gold floating around, too.

6—Honor thy diet, else the avoirdupois shall inherit the girth.

The girls to whom Miss Sheridan issued her Com- mandments are Peggy Diggins, Marguerite Chapman, Kay Aldridge, Claire James, Geor- gia Carroll and Loraine Gett- man of the Navy Blues Sextet.

kidnap the fieet’s champion gun pointer, Herbert Ander- son, who has been transferred to their ship, and bet their shipmate’s pay checks on the outcome of the target title. When their chicanery doesn’t work they get chased all over the island and end up in a couple of hula skirts where they do a swing version of the hula with Ann Sheridan, a bevy of native dancers and the Navy Blues Sextet.

The only thing “right” that the Jacks do is to lead Ann Sheridan into the arms of gun pointer and hog caller Her- bert Anderson to serve their own ends. Complications are so frequent they trip over each other and the picture is 108 minutes of laughs.

Song hits “In Waikiki’ and “You’re a Natural,” as well as others written by Johnny Mer- cer and Arthur Schwartz, get a spring board swan dive into

melody fame from the throats of Ann Sheridan, Martha Raye and the Navy Blues Sextet. The Sextet, a panoply of color, beauty and dancing grace, is composed of Peggy Diggins, Georgia Carroll, Loraine Gett- man, Marguerite Chapman, Katharine Aldridge and Claire James.

Lloyd Bacon’s direction is super-smooth, weaving the big song and dance numbers in with the story sequeneces with perfect integration. Perform- ances are all well-keyed for comedy, and Ann Sheridan is at her best in the role of the cynical show girl who goes soft over a country-boy gob. Herbert Anderson, a_ screen newcomer, makes the most of this role and shows promise as an up-and-coming leading man with a grand comedy flair.

If it’s fun you want, “Navy Blues” is your picture!

Busy Comic Jack Haley Wishes He Were Twins

Hollywood thinks it owes starry-eyed Jack Haley an apology for not discovering him sooner and keeping him busier, but Jack doesn’t agree.

He’s glad he caught on as early as he did, and certainly he couldn’t be any busier than he is today. He’s in practically every scene of Warner Bros.’ “Navy Blues,” the big filmusi- cal with a cast including Ann Sheridan, Jack Oakie, Martha Raye, Jack Carson, Herbert Anderson and the Navy Blues Sextet.

His commitments are stacked up six deep ahead of him and when Hollywood can spare the man, Broadway is poised ready to spring at him. Jack Haley reverently wishes there were two or three of him, so one of him could get a rest now and then.

Jack Haley was born in Boston, Mass., on August 10 and, in spite of a father, John Haley, who wished him to fol- low in his footsteps as a deep- water navigator, had his eye on a Stage career from the first. Jack made his singing debut at a church social when only six, followed it with class plays at Dwight Grammar School and Boston English High and

low merely

then, when he had saved $15, ran away from home. Followed a session as a song plugger in Philadelphia and then his first professional en- gagement, in vaudeville. Haley’s engagements after this came so fast and were so varied that space will al-

for their list- ing:

First,. six months of small - time variety, then big - time vaudeville when he played the Keith Circuit with The Lightner Girls and Alexander for a year and a half. (One of the Lightner Girls, Florence McFadden, was later to be- come his wife.)

Next Haley joined Charley Crafts in an act dubbed “Crafts and Haley,” and reached the goal of all vaudevillians, the Palace Theatre, New York. Then followed several years in Broadway musicals. Film pro- ducers took notice and Haley was on his way.

Mat 103—15c

Still NB 748; Mat 204—30c

HONOLULU, HERE WE COME—and how do you like the scenery? Ann Sheridan (with the ukulele) leads the six lithesome lovelies of the Navy Blues Sextet in a bit of a tune in the Strand's new musical, "Navy Blues."

"NAVY BLUES'—PUBLICITY

Still Pub A 158; Mat 203—30c

ANN SHERIDAN JOINS THE NAVY—and how do you like her new uni- form? Ann, the uniform, and some of the Navy are currently on display at the Strand in the new hit musical, ‘Navy Biues.'

She

Ann Sheridan, Warner Bros.’ “oomph” girl, like Lady Go- diva, rode to fame on a horse!

Ann rode the spectacular avenues of Burbank, Calif., clothed in glamour. Ann had ambition to be a movie star. Her horse carried her along the path which eventually led to fame and fortune.

Ann Sheridan, who appears in Warner Bros.’ new comedy feature, “Navy Blues,” now at the Strand, was born and bred in Denton, Texas. Her name then was Clara Lou. Typical of so many Texas girls she was big boned, broad shouldered and husky voiced. She excelled in swimming, basketball, tennis and of all things — football.

Riding isn’t mentioned as one of her favorite pastimes because riding was one of those natural things to her. She was almost born in the saddle, she said. Little did she dream that in the saddle she would find the key to the gates of fame and fortune. It all happened this way:

While a student at North Texas State Teachers’ College in Denton she won a trip to Hollywood and a movie screen test. Her ambitions to gain recognition in the movies soared and when she was asked to ride in Western pic- tures she felt at home. She played small bit parts for a while which meant lots of riding and little acting.

One day she quit, got an

Here's a brand-new feature angle on Ann Sheridan, who is always good copy. Show it to your editor!

ode a Horse to Fame!

agent and free lanced. She played in stock companies, ac- quired experience in acting, dialogue and singing, and then she fought for recognition until Warner Bros. took notice of her possibilities.

Her leap to the pot of gold at the end of the movie rain- bow happened after Warner Bros. tagged her its “oomph” girl. She didn’t like the name at all, but admitted that it had the Midas touch and flung her into the milky way along with the other stars.

Herbert Anderson Makes Good, And How!

Herbert Anderson is a nice, gawky, quiet kid who started studying for the ministry and ended up kissing Ann Sheridan —in the movies.

He was just s another con- tract boy at A ae EL Gh DOS a aeeie signed to being stuck behind the nearest ‘potted palm

close, Mat 106—15c Herbert was yanked from

obscurity to a featured role in “Navy Blues.” His part calls for him to kiss Ann Sheridan 37 times. Some part, huh kid?

Martha Raye Got There the Hard Way—And Stayed!

“Slappy-go-Lucky” Martha Raye, as she has been de- scribed by one critic, is neither slappy nor lucky.

Good common sense, not “slappiness,” and plenty of hard work, not luck, got

Martha where she is today, which is considerably some- where.

Years of trouping, the hard kind of trouping, preceded that telephone call from her agent telling her to report for her first picture, “Rhythm On The Range.”

Because her father and mother, Pete Reed and Peggy Hooper, known on the vaude- ville stage as Reed and Hooper, were traveling at the time, Miss Raye was born in Butte, Mont. She became a trouper when she was three years old, appearing in the act with her parents. Thirteen years of ups and downs, of cold water flats, honky-tonk hotels, whistle

stops and _ no-cash-to-carry days followed. There were good _ days,

though. They included an en- gagement with Paul Ash’s or- chestra, with which she sang and did comedy for more than a year. She also teamed up with Benny Davis, song-writer and master of ceremonies in an act.

At one time she was a mem- ber of Earl Carroll’s “Sketch Book” company and later was with Lew Brown’s “Calling All Stars.” Yes, Martha got around.

It was during one of the in-

Still Pub A 111; Mat 101—15c MARTHA RAYE in one of her gid-

dier moments in the Strand's new musical comedy hit, “Navy Blues."

formal Sunday night entertain- ments at the old Trocadero that Martha, called on to “do something,” was discovered by Norman Taurog, Hollywood director. A word to the proper producer and Martha received a call to test for the Crosby picture.

After appearing in a succes- sion of big moneymakers for Paramount, Martha went on to New York where she de- lighted Broadway in Al Jol- son’s “Hold On To Your Hats.” This she followed with a num- ber of personal appearances, breaking records wherever she appeared, and more lately she’s returned to Hollywood for a featured role in Warner Bros.’ “Navy Blues,” in a cast which includes Ann Sheridan, Jack Oakie, Jack Haley, Jack Car- son, Herbert Anderson, Jackie C. Gleason and the Navy Blues Sextet. It is now at the Strand.

Navy Blues Sextet Likes Sound of Wedding Bells

All the beautiful girls in Holkywood who aren’t married want to be. Well, almost all.

Most of them admit it, too, but they are particular and have certain qualifications they hope to find in the “one and only.”

The Navy Blues Sextet, six of Hollywood’s loveliest who are currently on display in the Strand’s filmusical, for in- stance, hopes for matrimony almost to a man—or to six men. They indicate they will listen to all offers—and they are getting plenty!

Kay Aldridge, sometimes named as the most beautiful of the six beauties (there are others who will dispute this), wants a husband who can cook.

“Because I can’t,” explains Kay. “Down in Virginia I used to make corn pone but I usu- ally burned it before I got it out of the skillet—or whatever it is you cook corn pone tae

This is the same young beauty who announced when she first came to Hollywood that she wanted to work until she had money enough to com- plete the inside plumbing at her “old Virginny homestead.” Her accent is authentic.

Marguerite Chapman wants a mate who is the Tarzan type and who will carry her away to tree tops and pent houses. The two are almost synony- mous to Marguerite.

Georgia Carroll, the blonde charmer who was a model be- fore she was a picture per- sonality, wants to marry a business man who means busi- ness. Georgia is well-heeled with sponduliks which she has earned herself.

Loraine Gettman, who points to her own name as an indication of her honorable matrimonial intentions, would marry a gentleman farmer, or almost anyone else who fitted her mental picture of an ideal mate. As who wouldn’t?

Then there is Peggy Dig- gins, dreamy-eyed, dark- haired Irish beauty, whose Lochinvar comes from the East and who has definite plans which may work out. And Claire James, who seems to be spoken for already and who can cook and sew and be beau- tiful all at the same time.

That accounts for the Navy Blues Sextet and their matri- monial hopes and_ hunches.

ms ms &

But there are other single young ladies who may be ticked by one of Cupid’s flam- ing arrows almost any day now. But like all beautiful girls in Hollywood and those not so beautiful, the single stars and starlets want to marry and settle down—in pent houses, swimming pools, marble halls and black onyx bathrooms. Make the best offer you can!

Exit Martha, Laughing

Martha Raye has played a good many roles during her busy screen career, but “Navy Blues” provided her with some- -thing brand- “new in the -way of im- Spersona- § tions. For one Sscene in that zelaugh-a- Sex minute musi- Mat 105—15c Cal film, Mar-

tha had to pose as laundry. Seems she was visiting the boy friend aboard his battleship, which is where girls are seldom meant to be. At the approach of an officer, the boys stuff Martha into a laundry bag and throw her down the chute.

For tricky exits, Martha thinks that one was tops.

Navy Adopts ‘Oomph’

Officers of the United States Naval Training Station at San Diego recently saluted Ann Sheridan, Warner Bros.’ star, with first-class honors and adopted her into the Navy. Ann, who was in San Diego with the “Navy Blues” com- pany, received an honor cer- tificate citing her as “honor man of her company” for “having satisfactorily com- pleted a course of instruc- tions in entertaining the re- cruit personnel.”

Brief Was the Word

Ann Sheridan’s comment when she and the Navy Blues Sextet were issued their bath- ing suits for the big Waikiki beach scene in “Navy Blues”:

“The dressmaking depart- ment never made these. Must have been run up by the stu- dio steno—in shorthand.”

Still NB 540; Mat 201—30c

“WE'LL BE SEEING YOU"—The beauteous Navy Blues Sextet wave farewell, but their success in the Strand hit, “Navy Blues," makes us think you'll be seeing lots more of the lovely sixsome in future movies.